Comotion

Context

Comotion is a startup aimed to connect gyms, personal trainers and trainees. They have sensors placed on weight racks, and an app for personal trainers and athletes.

Role

UX Desginer

  • I had to do research, to understand who the targeted people are and how they use an application at the gym.
  • At the same time, I had to understand what is the most important information that a gym manager wants to see and discover what their main problems are

UI Desginer

  • For the site, I had to create a simple interface, which would focus on information and which would not distract much attention from the complexity of the concept.
  • For the application, I had to be careful that the charts were easy to understand, the information was placed in the right place, and the links between the exercises and the information related to them were easy to read

Problem

I have to build a solid image of the concept/business. As a result, an easy-to-understand presentation site is needed, which includes all the key information and is easy to navigate and understand. On the other hand, the application must be for users who go to the gym. As a result, a lot of informative information must be included, the exercises must be visible, and the exercise tracking must be easy to access and see.

Goals

  • the creation of an easy-to-understand presentation site, aimed at gym managers
  • creating an application that contains a constant visual system, where the information is easy to access both for those who go to the gym and for personal trainers.

Personas

To reflect the fact that Comotion is an ecosystem aimed at different types of stakeholders, I have selected personas from three relevant population segments (managers, peronal trainers and gym-goers).

These are the personas:

Nick

  • Age: 33
  • Education: Master's Degree
  • Hometown: Amsterdam, Netherlands
  • Family: Married
  • Occupation: Gym Manager

The most important information is the one that has a real database behind it."

Goals

  • to be able to quantify all the actions in his gym.

  • to be able to easily view all the devices he has in the

  • to be able to easily detect the number of people present in the room

Frustrations

  • he cannot quantity the activity he has in the gym

  • he cannot know how many functional fitness machines he has

  • he cannot figure out the exact number of people he has in the room

Nick is 30 years old and lives in the Netherlands. He is a manager at a gym. Work represents a large part of his daily activity. In recent years, he has learned that precise data are the ones that bring him the greatest results. He wants to develop professionally and that's why he does his best to be as attentive as possible to the activity that takes place in the gym, but sometimes it's tiring and difficult to do because all the monitoring is done manually.

Johnny

  • Age: 28
  • Education: Finished High-School
  • Hometown: Amsterdam, Netherlands
  • Family: Single
  • Occupation: Software developer

"Healthy mind in a healthy body"

Goals

  • to be able to achieve his fitness goals.

  • to easily find a personal trainer to help him

  • to stay motivated to go to the gym

Frustrations

  • it is difficult for him to realize his physical level

  • it is difficult for him to find a good personal trainer

  • sometimes he is demotivated to go to the gym

Johny is 28 years old and is a software developer. He wants to lead an active life and for this reason he started going to the gym. The work is quite tiring and for this reason sometimes it is difficult for him to find the motivation to go to the gym. He thinks that if he could more easily see the progress he has or if he could find a personal trainer to put him to sleep, it would be easier for him to be constant in going to the gym. He is a competitive person and would like to be able to turn his activity into a competition. This would motivate him and give him more energy to go to the gym.

Angelo

  • Age: 25
  • Education: Finished High high-school
  • Hometown: Munich, Germany
  • Family: Single
  • Occupation: Personal Trainer

"The key to success is perseverance"

Goals

  • to be able to reach customers more easily

  • to be able to realize the physical level of the client

  • to be easy to observe the client's progress

Frustrations

  • can't find customers

  • it has no specific data to identify the physical level of the client

  • he can't figure out when to improve his fitness program

Angelo is 25 years old and lives in Munich with his parents. He did bodybuilding 5 years ago, and is currently a personal trainer. He knows how important a correct and personalized program Is for achleving goals However, the personalization of fitness programs is difficult to conceive, because each person is different and has a different progress. His goal is to be able to approximate the needs of his clients as best as possible, but this work is not without errors, not having clear data about the progress that the clients have.

User Pain Points

  1. Managers
    • he cannot quantify the activity he has in the gym
    • he cannot know how many functional fitness machines he has
    • he cannot figure out the exact number of people he has in the room
  2. Personal Trainers and Users
    • Personal trainers cannot easily find clients and clients cannot easily find personal trainers
    • They need accurate data about the physical activity they do in the gym
    • They need external motivation

User Journey

I justified all actions that interviewees have pointed out and tried to see how their lives can be improved both by the product but also by a user interface that would facilitate the transition to a new way of managing and displaying information.

Building a user journey has helped us emphatise with the clients and see the issues that they might encounter when trying to complete their tasks.

Wireframes

Website

App

Results

Website

App

Conclusion

The finished UI is a result of understanding and addressing all of the user's pain points.

In terms of UX, we managed to compress complex information into an intuitive application, with a dynamic interface, both for the trainees that want to check on their personal progress and compete with others, as well as for the personal trainers that would like to optimise their workflow with existing clients but also and find new clients with ease.

In regards to the landing page, aimed at presenting the business to the world, I managed to give it a simple, readable interface, making the content easy to navigate and understand

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